Digital Printing

Consumer marketing has shifted from mass marketing towards customizing product packaging to suit specific consumer characteristics. This trend towards personalization has created a need for highly flexible packaging solutions that can accommodate small quantities and offer fast turnaround and a wide range of variety − digital printing is one such solution.

Unlike conventional printing, digital printing delivers high-quality, full-colour graphics without printing plates. On top of that, the low minimum order quantity (starting with 1,000pcs) gives you the flexibility to respond to consumer feedback promptly and reduce excess inventory, making it especially advantageous for conducting test runs or new ventures. It is an ideal option for brands looking to differentiate themselves in a competitive market.

Digital printing is also an environmentally friendly alternative to traditional printing methods. The use of HP Indigo ElectroInk results in less greenhouse gas emissions. Additionally, the order-on-demand process generates less waste. As such, digital printing presents an innovative and sustainable solution for brands seeking to reduce their carbon footprint.